What About Cookie Cutter Websites?

Cookie Cutter Websites: Good, Bad, or Ugly?

What's a cookie cutter website?  It's when your website looks exactly like thousands and thousands of others out there.  It's when someone offers you a super cheap website.  It's super cheap because they're not putting much effort into it.

You're usually not getting many web pages.  And that hurts your potential to rank well on page 1 of Google (SEO) when people type in the services that you and many other businesses provide.

What other things does a cookie cutter website hurt?

1. SEO (like mentioned above) Search Engine Optimization - Your ranking on Google and other search engines.
2. Uniqueness - The goal isn't to just "have" a website.  The goal is to convert online lookers into being YOUR customer.  And a cookie cutter website doesn't help convert the number of customers that a unique website could.
3. Reflection of Your Business - A website is a reflection of how you do business. If people are searching for cheap services, they'll look at a poor website and say to themselves, "I bet these guys are cheap." And half the struggle of being a small business owner is dealing with the people that just want the lowest price, right? There are just as many people out there who want a reputable, fair, and good-quality business and are willing to pay a fair price, as there are those who only want the "best deal". So, who would you rather attract? A good website can help weed out the "I want it dang near for free" type of people.

What I offer is a unique look just for you... multiple web pages... and custom content writing.  Custom content writing means that it's not just content copied from one of your competitor's websites. It's unique. It's NOT cookie cutter. And why is that important? Because Google and other search engines really like that. And they reward you for it with a higher search ranking.

Plus, I add unique elements, such as video, audio, custom graphics, etc. It all helps you get more return on your website investment.

Let's discuss your situation. I have options for you. We can customize a plan just for you. Plus, it's affordable. There are a lot of places out there charging a huge chunk of change just to have a website built. And then you're on your own. Plus, there are a lot of places out there overcharging monthly fees for doing just a few things for you each month that takes them nothing to do - and you don't even understand what they're doing because they try to use big words to make it seem important. Then, there are the cookie cutter sites who will have your website built literally in about 30 minutes. That doesn't seem like much of a great deal to me.

Hope to talk to you soon! I love to help good, local businesses get the biggest bang for their online and offline marketing buck.

Duane Christensen
9 Yards Marketing
Sioux Falls, SD
605.940.7984
​duane@9yards-marketing.com