Google Advertising is complicated.
If you have a small advertising budget... and broadcast media like Radio is not an option for you... then, you might have to put most of your budget into a Google Search ad campaign. And when it comes to digital display advertising - I'm going to say "run for the hills". Digital display ads are the images and logos of your business that can be placed randomly on websites all over the internet. But guess what... there is proof out there that the majority of your ad budget is wasted on fraudulent websites and when you say "where is my ad showing?"... nobody knows.
Side note: In my experience, the rockstar of broadcast media is RADIO. And I have the client success stories to prove it. If you feel that you don't have a big enough budget to "be on the radio" or if you have questions about it - please ask me.
Back to Google Ads...
There are many different strategies when it comes to Google Search Ads. Your campaigns need to be set up properly and monitored consistently. If those two things happen... then, it gets less complicated.
Tip: If you've made the commitment to spend a recommended portion of your revenues on advertising, then you need to know there's a rough formula for how much should be committed to online advertising and how much should go towards media that specialize in branding. Let's discuss that. Let's talk about options. Let's make your marketing as a whole, work better for you.
Google has a lot of recommendations when it comes to maximizing your campaign results. Some are good for you, most aren't. Of course their recommendations are always going to be for you to spend more money! I can set up and manage your Google Search Ad campaigns and keep you updated on the results. If we have good video to use, YouTube advertising is another option also - and can put a lot of eyeballs onto your videos.
I wouldn't want to manage Google ads for a super large company with hundreds of locations. That doesn't sound fun to me at all. But I really enjoy helping small to medium-sized businesses in Sioux Falls, Mitchell, Brookings, Watertown, Yankton, Pierre, Rapid City, etc. and all surrounding areas get results and who appreciate working with someone local.
Side note: In my experience, the rockstar of broadcast media is RADIO. And I have the client success stories to prove it. If you feel that you don't have a big enough budget to "be on the radio" or if you have questions about it - please ask me.
Back to Google Ads...
There are many different strategies when it comes to Google Search Ads. Your campaigns need to be set up properly and monitored consistently. If those two things happen... then, it gets less complicated.
Tip: If you've made the commitment to spend a recommended portion of your revenues on advertising, then you need to know there's a rough formula for how much should be committed to online advertising and how much should go towards media that specialize in branding. Let's discuss that. Let's talk about options. Let's make your marketing as a whole, work better for you.
Google has a lot of recommendations when it comes to maximizing your campaign results. Some are good for you, most aren't. Of course their recommendations are always going to be for you to spend more money! I can set up and manage your Google Search Ad campaigns and keep you updated on the results. If we have good video to use, YouTube advertising is another option also - and can put a lot of eyeballs onto your videos.
I wouldn't want to manage Google ads for a super large company with hundreds of locations. That doesn't sound fun to me at all. But I really enjoy helping small to medium-sized businesses in Sioux Falls, Mitchell, Brookings, Watertown, Yankton, Pierre, Rapid City, etc. and all surrounding areas get results and who appreciate working with someone local.