Google Advertising is complicated.
If you have a small advertising budget... and broadcast media like Radio is not an option for you... then, you might have to put most of your budget into a Google Search ad campaign.
Side note: In my experience, the rockstar of broadcast media is RADIO. And I have the client success stories to prove it. If you feel that you don't have a big enough budget to "be on the radio" or if you have questions about it - please ask me. But it's also not a "one or the other" thing when you're wondering where to advertise. Everything should work together. That's when it's nice to have one person who can design a comprehensive game plan, not just sell you something.
Back to Google Ads...
There are many different strategies when it comes to Google Search Ads. Your campaigns need to be set up properly and monitored consistently. If those two things happen... then, it gets less complicated.
Google has a lot of recommendations when it comes to maximizing your campaign results. Some are good for you, most aren't. Of course their recommendations are always going to be for you to spend more money! I can set up and manage your Google Search Ad campaigns and keep you updated on the results.
If you have competitors paying for Google Search Ads, I'll make sure you are competitive with them. We want you to show up in the top 3 results (and the very top result) as often as possible when someone types in the keywords you want to be found for. But without overspending.
Display Advertising is another option. Where you can see your ads on appropriate websites and apps. Here's another warning though - you can't let Google just put them where they want. Most sites are "junk sites" or places you really don't want your ad shown. Then, there are also websites that are only there so bots can see it and it counts as an impression (that you pay for). And do you want your tiny ad showing up on Candy Crush and all the game apps? That's where a lot of your impressions will come from if you let Google handle the campaign setup. Yikes.
I wouldn't want to manage Google ads for a super large company with hundreds of locations. That doesn't sound fun to me at all. But I really enjoy helping small to medium-sized businesses get results and who appreciate working with someone local.
If you're interested in learning more or starting your own Google Ad campaign, let me know.
Side note: In my experience, the rockstar of broadcast media is RADIO. And I have the client success stories to prove it. If you feel that you don't have a big enough budget to "be on the radio" or if you have questions about it - please ask me. But it's also not a "one or the other" thing when you're wondering where to advertise. Everything should work together. That's when it's nice to have one person who can design a comprehensive game plan, not just sell you something.
Back to Google Ads...
There are many different strategies when it comes to Google Search Ads. Your campaigns need to be set up properly and monitored consistently. If those two things happen... then, it gets less complicated.
Google has a lot of recommendations when it comes to maximizing your campaign results. Some are good for you, most aren't. Of course their recommendations are always going to be for you to spend more money! I can set up and manage your Google Search Ad campaigns and keep you updated on the results.
If you have competitors paying for Google Search Ads, I'll make sure you are competitive with them. We want you to show up in the top 3 results (and the very top result) as often as possible when someone types in the keywords you want to be found for. But without overspending.
Display Advertising is another option. Where you can see your ads on appropriate websites and apps. Here's another warning though - you can't let Google just put them where they want. Most sites are "junk sites" or places you really don't want your ad shown. Then, there are also websites that are only there so bots can see it and it counts as an impression (that you pay for). And do you want your tiny ad showing up on Candy Crush and all the game apps? That's where a lot of your impressions will come from if you let Google handle the campaign setup. Yikes.
I wouldn't want to manage Google ads for a super large company with hundreds of locations. That doesn't sound fun to me at all. But I really enjoy helping small to medium-sized businesses get results and who appreciate working with someone local.
If you're interested in learning more or starting your own Google Ad campaign, let me know.
There are a lot of other online advertising options, too. Some might be good for you, but are they the best use of your ad budget? Ahhhh, that is the question. "Where SHOULD I put my ad dollars?"
I can give you a free marketing analysis. No strings. No fine print. You get honest feedback about where you could save or re-allocate and get better results - and why. It doesn't matter to me WHERE you advertise, it just matters to me that your advertising works.
I can give you a free marketing analysis. No strings. No fine print. You get honest feedback about where you could save or re-allocate and get better results - and why. It doesn't matter to me WHERE you advertise, it just matters to me that your advertising works.