Build future customers.
Are you only chasing people ready to buy right now—or giving tomorrow's customers a reason to know and trust you?
Owner-led marketing help · Sioux Falls, SD + the region
Better Marketing.
Less Wasted Money.
Practical marketing help for small and midsize businesses in Sioux Falls, South Dakota, and throughout the region.
Are you getting everything you should from your marketing dollars? I help business owners figure out what's working, what isn't, and what might work better.
Sometimes the smartest move is to stop spending money on something you don't need.
A better plan starts here
9
01 / THE MESSAGEGive people a reason to remember you.Then choose the media that makes sense.
STRATEGY
before
another ad
before
another ad
The question before the next ad
Good marketing starts with a good strategy.
Radio. Google Ads. Streaming TV. Social media. Websites. The list keeps growing. But what's the actual strategy behind all of it?
Say something worth hearing.
Do your messages give people a reason to remember you, or do they sound pretty much like everybody else?
Make the budget make sense.
Are your marketing efforts working together, or have they become a collection of unrelated expenses?
How I can help
Start with the problem.
Pick the media after.
Not every business needs every service. The job is to figure out which ones make sense for your business, your customers, and your budget.
01 / STRATEGY
Marketing Help
Take a fresh look at the message, the mix, and where your money is going.
Explore marketing help ↗ 02 / RADIORadio Advertising
Good creative, smart station selection, and a schedule built around a real plan.
Explore radio advertising ↗ 03 / RECRUITINGHelp Wanted Advertising
Give good people a compelling reason to consider a change.
Explore recruitment advertising ↗Sometimes the answer is less
More advertising isn't always the answer.
I once helped an established service business find marketing expenses that had been quietly adding up. We eliminated those costs without adding new marketing spend that first year. The business still grew.
That doesn't mean cutting advertising causes growth. It means it's worth checking what you're already paying for before adding more.
See how I think about marketingSpendStrategyBetter decisions
It's not always about spending more.
It's about spending smarter.
A useful place to start
Is your advertising budget working as hard as it should?
If you run an established business and already invest in marketing, I'll take a fresh look at your advertising balance, messages, and overall strategy. You'll get a short written summary and a conversation about what I found.
One person to call
Experience matters.
So does thinking for yourself.
Before starting 9 Yards in 2020, I spent 16 years in radio helping businesses develop advertising campaigns, write commercials, and attract customers.
I wanted to help clients with more than radio—and be the person a business owner can call with a marketing question. Not someone trying to sell another schedule.
“Oh, I have a guy. You need to talk to him.”
A little more about DuaneNo presentation required
Let's talk about your business.
Whether you need help with one campaign or want another look at the whole plan, we can start with a conversation.