9 Yards Marketing
Sioux Falls, SD
Sioux Falls, SD
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SEO: Will They Find You on the www?
Frustrated by SEO?
WARNING! The world of SEO has changed! It's not about just hiring someone to get you onto the first page of Google with the right keywords. It's about optimizing your website for the best possible user experience. That means GOOD, ORIGINAL CONTENT. None of the generic, keyword-stuffed pages that look and sound just like all of your competitors.
(See SEO Pricing down below)
So, if you really want to rank well on search engines, you the business owner, will have to take a partially active roll in this. Well, initially at first. In a perfect world, you should write a 500 or more word article about your business, so we can go through it (edit and touch up) and put those words on your website in different areas. The more unique verbiage you use, the better Google likes that. You can't just copy the words from someone else's website. Pictures are good. Videos are good. Of your work, your employees, before and afters, etc. And if you need my help with those, I can do that.
SEO is not just a "switch" you turn on anymore. Google is smarter than that. They reward websites that have "easy userability", useful information, original information, useful pictures and videos, and anything that helps give an Internet searcher what they're actually looking for.
Are you asking yourself, "Why am I not on the first page of Google?" Then, let's take a look at everything (your website content, off-page and on-page optimization, links, your competitions' websites, etc.) and make a plan.
If you're just looking for SEO services, here's a plan you might like:
I'll run some reports on your rankings, citations, etc. for a baseline. Then, I'll put a plan together to improve your SEO. This can include content updates on your website, recommendations for extra web pages, social media updates, building new citations, fixing citation errors, creating new social media accounts if needed, Google My Business updates, and more. Once a plan has been implemented, you'll get monthly reports showing the progress. We can talk or get together whenever you want. I also have extensive training in advertising and marketing if you ever need advice or are looking to up your marketing game with Digital or any kind of Traditional Advertising.
SEO PRICING
Base price for SEO Services: $150 / month.
(discounted to $100 / month if we also build your website)
Google Ads service fee add-on starting at: $50 / month (doesn't include your Google Ads budget)
Social Media posting add-on: To Be Determined based on your needs. Starts at $200 / month, but we would also discount this if we build and maintain your website. We can quote you an all-in-one discounted package price for website build and maintenance, SEO, and Social Media services.
(See SEO Pricing down below)
So, if you really want to rank well on search engines, you the business owner, will have to take a partially active roll in this. Well, initially at first. In a perfect world, you should write a 500 or more word article about your business, so we can go through it (edit and touch up) and put those words on your website in different areas. The more unique verbiage you use, the better Google likes that. You can't just copy the words from someone else's website. Pictures are good. Videos are good. Of your work, your employees, before and afters, etc. And if you need my help with those, I can do that.
SEO is not just a "switch" you turn on anymore. Google is smarter than that. They reward websites that have "easy userability", useful information, original information, useful pictures and videos, and anything that helps give an Internet searcher what they're actually looking for.
Are you asking yourself, "Why am I not on the first page of Google?" Then, let's take a look at everything (your website content, off-page and on-page optimization, links, your competitions' websites, etc.) and make a plan.
If you're just looking for SEO services, here's a plan you might like:
I'll run some reports on your rankings, citations, etc. for a baseline. Then, I'll put a plan together to improve your SEO. This can include content updates on your website, recommendations for extra web pages, social media updates, building new citations, fixing citation errors, creating new social media accounts if needed, Google My Business updates, and more. Once a plan has been implemented, you'll get monthly reports showing the progress. We can talk or get together whenever you want. I also have extensive training in advertising and marketing if you ever need advice or are looking to up your marketing game with Digital or any kind of Traditional Advertising.
SEO PRICING
Base price for SEO Services: $150 / month.
(discounted to $100 / month if we also build your website)
Google Ads service fee add-on starting at: $50 / month (doesn't include your Google Ads budget)
Social Media posting add-on: To Be Determined based on your needs. Starts at $200 / month, but we would also discount this if we build and maintain your website. We can quote you an all-in-one discounted package price for website build and maintenance, SEO, and Social Media services.
SEO (Search Engine Optimization)
Are you looking for better SEO or search engine optimization? It's not just a bunch of tricks that some "coder" can put into effect on your website. It's setting your website up with the right keywords, the proper content for those keywords, and a bunch of other small, yet important things that Google and other search engines like to see. They're trying to make sure that their users have a successful and safe experience.
Is your business unique? Of course it is. Let's tell them about that within your website. But the public also needs to be able to find your website when they search online. They might be searching for a product, service, brand, your business name specifically, or maybe some local advice and extra information. Wouldn't you like to have your website show up more often for the online searches that are relevant to you?
So, what's a search engine? No, it's not a hefty V8. It's what you use to search online. Google or Bing usually. And there are others, but Google is the big dog where you for sure want to be found. YouTube and Facebook are search engines, too. It's important to optimize your videos on YouTube for search and also your business Facebook profile.
What IS SEO?
Well, a few things. Is your website authenticated so something like Google can "see" it? Is your website optimized (set up properly) for good keywords? Does your website make it easy for Google to crawl and understand what it's about? What about your online listings? Your citations? It's important to have all of that matching. It's important to have quite a few of them, too. We can explain more when we meet.
What are keywords?
Keywords are what someone might type into Google to find a business, product, service, information, advice, a brand, etc. So, if you're a dentist in Sioux Falls for example, what might someone type in to find you? You'll want to be found online for keywords like "dentist" or "dentistry". But you may also specialize in a few things. Like "pediatric" or "kids dentistry" or "sedation dentistry" or "veneers" or "crowns". Or whatever thing that might make you different from other dentists.
There are ways to find out what popular terms people use in their online searches. We'll look at that. We'll decide what would be your best keyword strategy. Because it's not always the obvious choice. You might think people usually search for a specific keyword or phrase. But it might not be obvious to them.
We'll take your competition into account. What keywords are they ranking for the best? Are those keywords the best choices? You might think you want to show up #1 on Google for a certain keyword or keyword phrase, but what you think is best and what your best prospects type into Google might be two completely different things.
Organic SEO is the best way to make sure your SEO strategy works best for the long haul. Google is a pretty smart beast. Those who say they have tricks to get you to the top of a search are pulling your leg. You can't fool Google. Your website needs to be helpful to those who are searching for what you offer. Your website needs to be easy to follow and contain mostly original information. The more helpful your website is, the more legitimate it looks to Google. You'll be rewarded for that with higher rankings.
Can you go from not being on the first page of Google to ranking high on the first page IMMEDIATELY? That's very rare. It takes a little time. Actually, if you're a new site with a new domain name, sit back and be patient for quite a few months. All good things come with time, right? And anything that comes with time lasts longer. Anything that comes immediately... usually goes away just as fast. When we "do it right"... with a website design filled with great content, you'll have much better long-term online success. You're not in business just for a few months are you? You're in business for years and years. So, that's how you should think about all of your marketing. Quick fixes or cheats will bring disappointment eventually. Usually sooner than later.
Ready to get started? Head to the Contact Page and give me a shout. Or if you'd like a complete marketing evaluation, head to the Home page to learn more about what we do... or let's get together and discuss.
Is your business unique? Of course it is. Let's tell them about that within your website. But the public also needs to be able to find your website when they search online. They might be searching for a product, service, brand, your business name specifically, or maybe some local advice and extra information. Wouldn't you like to have your website show up more often for the online searches that are relevant to you?
So, what's a search engine? No, it's not a hefty V8. It's what you use to search online. Google or Bing usually. And there are others, but Google is the big dog where you for sure want to be found. YouTube and Facebook are search engines, too. It's important to optimize your videos on YouTube for search and also your business Facebook profile.
What IS SEO?
Well, a few things. Is your website authenticated so something like Google can "see" it? Is your website optimized (set up properly) for good keywords? Does your website make it easy for Google to crawl and understand what it's about? What about your online listings? Your citations? It's important to have all of that matching. It's important to have quite a few of them, too. We can explain more when we meet.
What are keywords?
Keywords are what someone might type into Google to find a business, product, service, information, advice, a brand, etc. So, if you're a dentist in Sioux Falls for example, what might someone type in to find you? You'll want to be found online for keywords like "dentist" or "dentistry". But you may also specialize in a few things. Like "pediatric" or "kids dentistry" or "sedation dentistry" or "veneers" or "crowns". Or whatever thing that might make you different from other dentists.
There are ways to find out what popular terms people use in their online searches. We'll look at that. We'll decide what would be your best keyword strategy. Because it's not always the obvious choice. You might think people usually search for a specific keyword or phrase. But it might not be obvious to them.
We'll take your competition into account. What keywords are they ranking for the best? Are those keywords the best choices? You might think you want to show up #1 on Google for a certain keyword or keyword phrase, but what you think is best and what your best prospects type into Google might be two completely different things.
Organic SEO is the best way to make sure your SEO strategy works best for the long haul. Google is a pretty smart beast. Those who say they have tricks to get you to the top of a search are pulling your leg. You can't fool Google. Your website needs to be helpful to those who are searching for what you offer. Your website needs to be easy to follow and contain mostly original information. The more helpful your website is, the more legitimate it looks to Google. You'll be rewarded for that with higher rankings.
Can you go from not being on the first page of Google to ranking high on the first page IMMEDIATELY? That's very rare. It takes a little time. Actually, if you're a new site with a new domain name, sit back and be patient for quite a few months. All good things come with time, right? And anything that comes with time lasts longer. Anything that comes immediately... usually goes away just as fast. When we "do it right"... with a website design filled with great content, you'll have much better long-term online success. You're not in business just for a few months are you? You're in business for years and years. So, that's how you should think about all of your marketing. Quick fixes or cheats will bring disappointment eventually. Usually sooner than later.
Ready to get started? Head to the Contact Page and give me a shout. Or if you'd like a complete marketing evaluation, head to the Home page to learn more about what we do... or let's get together and discuss.
You Might Just Need To Start Fresh with a New Website
When it's time for a new or fresh website, click here if you have a few minutes to quickly read about what's important... or contact us if you have 20 minutes to sit down and talk about it. Your website design and attention to the details have a lot to do with SEO. We'll shoot you straight and are a couple of down-to-earth people who like to help good, local businesses.
Doing SEO
"Doing" SEO, isn't just blogging or putting the right keywords into your website. There's a lot of little details that add up and contribute to the big picture. Let us know if you need help with a new website build and/or an SEO upgrade.
