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SAMPLE RADIO COMMERCIALS / ADS / SPOTS

What Makes A Good Radio Ad?

By owner/partner: Duane Christensen

First off... I have to give full credit for Results Radio in Sioux Falls for my Radio Advertising education.  And some of these ads below were produced while I was working there.  But all were written and directed by me... or even fully edited and produced by me.  I just love the power of sound in advertising, and I'm picky about how my radio commercials turn out.

So, what does make for a good radio ad?  Well, what's your definition of good?  It could be very entertaining, it could be dramatic, maybe kind of sad, it could be funny, it could be sincere, etc.  OR... maybe your idea of a good radio ad is that it tells people everything you do, everything you sell, your phone number, your website, and it also tells people that you're the best in some way.  Or that your service is "second to none"! 

Please don't cram everything into one radio ad.  You'll be wasting your money.  Here's what good radio ads should do...

Each radio ad should tell a story.  Each radio ad should make one point and make it very clear.  Each radio ad should move people closer to doing business with the advertiser.  Each one should cause a listener to trust that advertising business just a little bit more.  But learning how to do that well... took me at least 10 years of writing radio commercials for my clients.  

Listen to some of these sample radio commercials below, and then, you'll get a better feel for what kinds of ads actually work... and bring a good return on investment.
SOO FOO RADIO ADS · Roto Rooter - Sewer Backup
SOO FOO RADIO ADS · Glass Doctor - Stairway To Heaven
SOO FOO RADIO ADS · Juna Sleep Systems - French Hens
SOO FOO RADIO ADS · Hillcrest Kids Questions FIN
SOO FOO RADIO ADS · Mustang - Big Messes.MP3
SOO FOO RADIO ADS · Tri - State Garage Door- PHD In Garage Doors
SOO FOO RADIO ADS · Sioux Falls Psychological Kerry Feeling Hopeless
SOO FOO RADIO ADS · Chadley Crull Financial - Not Fun To Talk About
SOO FOO RADIO ADS · Backyard Grill_Hickory
SOO FOO RADIO ADS · Cake Lady - Christmas Candy
More Sample Radio Ads
Learn More About Radio Advertising
Contact us today to discuss a radio plan for your business. We write and produce radio advertising spots that get attention and move people closer to doing business with you instead of your competition. The name of the game is branding - getting people to remember YOU FIRST, when they need your product or service.
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  • Home
  • Website Design
    • Website Samples
    • SEO
    • Content
  • Social Media
  • Radio Advertising
    • Radio Commercial Examples
    • The Intrusive Advertising Medium
  • MORE
    • Marketing Strategy
    • Not Sure Where To Start?
    • Must Read
    • Who's Making The Decisions?
    • Business Video
    • Digital Advertising
  • Blog
  • Contact