9 Yards Marketing
Sioux Falls, South Dakota
Sioux Falls, South Dakota
Radio Advertising is Still Powerful as Ever When It's Done Right
Good radio advertising causes people to skip the "generic" keyword search on Google and go to directly Googling YOU... all because of your radio ads they've heard consistently. Your ads that were crafted creatively and intelligently here at 9 Yards, caused those people to trust you before they've even met you. That's branding done right. And it's more powerful than any other kind of advertising. Truth.
Contact us today to discuss a radio advertising plan for your business. We write and produce radio advertising spots that get attention and move people closer to doing business with you instead of your competition. The name of the game is branding - getting people to remember YOU FIRST, when they need your product or service.
We also place radio schedules for clients in any city. We do the radio station research and negotiate the best pricing. Currently, we run radio campaigns in Sioux Falls, Rapid City, Pierre, Brookings, Mitchell, Pipestone, and Des Moines.
Contact us today to discuss a radio advertising plan for your business. We write and produce radio advertising spots that get attention and move people closer to doing business with you instead of your competition. The name of the game is branding - getting people to remember YOU FIRST, when they need your product or service.
We also place radio schedules for clients in any city. We do the radio station research and negotiate the best pricing. Currently, we run radio campaigns in Sioux Falls, Rapid City, Pierre, Brookings, Mitchell, Pipestone, and Des Moines.
The Power Of Sound.
image courtesy of http://www.nielsen.com/us/en/insights/news/2018/how-america-listens-the-american-audio-landscape.html
So, you want to grow your business with better advertising?
You have so many ADVERTISING CHOICES. How do you choose?!
Grab the cheapest! Right? Well, cheap doesn't necessarily mean effective, does it? Cheap just means cheap. And usually when advertising is cheap, it means you're not reaching very many people. Sometimes that's ok. Sometimes it's not. It depends on how big of a "lake" you need to "fish in" in order to give you a positive return on investment. And some advertising avenues are expensive, but they SHOULD be cheap. Someone's just trying to rip you off.
What's my goal for you? Find something that works. Something that pays you back. Something you're happy doing because you know it brings you new customers. Something where you can brand yourself and get people to remember YOU when they need what you offer. When you do that... then you don't have to depend on sales and discounts and special events to attract new customers. Because those things usually just steal from your profits. And then every month or so, you have to come up with another gimmick in an attempt to trick people into buying from you. Let's just make people start to like and trust you before they even meet you... and don't care if they pay full price as long as they're getting a good value.
Well, one thing that I recommend is local Radio. It's actually the #1 ad medium that I recommend for most local businesses. It doesn't have to be just radio... we can create a plan with some other advertising mediums as well... but the bigger portion I recommend is Radio.
You have so many ADVERTISING CHOICES. How do you choose?!
Grab the cheapest! Right? Well, cheap doesn't necessarily mean effective, does it? Cheap just means cheap. And usually when advertising is cheap, it means you're not reaching very many people. Sometimes that's ok. Sometimes it's not. It depends on how big of a "lake" you need to "fish in" in order to give you a positive return on investment. And some advertising avenues are expensive, but they SHOULD be cheap. Someone's just trying to rip you off.
What's my goal for you? Find something that works. Something that pays you back. Something you're happy doing because you know it brings you new customers. Something where you can brand yourself and get people to remember YOU when they need what you offer. When you do that... then you don't have to depend on sales and discounts and special events to attract new customers. Because those things usually just steal from your profits. And then every month or so, you have to come up with another gimmick in an attempt to trick people into buying from you. Let's just make people start to like and trust you before they even meet you... and don't care if they pay full price as long as they're getting a good value.
Well, one thing that I recommend is local Radio. It's actually the #1 ad medium that I recommend for most local businesses. It doesn't have to be just radio... we can create a plan with some other advertising mediums as well... but the bigger portion I recommend is Radio.
image courtesy of http://www.nielsen.com/us/en/insights/news/2018/how-america-listens-the-american-audio-landscape.html
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Radio today reaches 9 out of 10 people in the U.S. on a weekly basis.After one year of advertising on the radio, here's what Randy from Tri-State Garage Door said the other day...
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HOW TO "REACH" PEOPLE
Do you want to reach a lot of people? If so... you'll be tempted to advertise in places that brag about the number of people they "reach". Take digital advertising for example. If you advertise on a popular local website, you'll be given reports that tell you you're "reaching" or "impressing" 100,000 people and more. That's all great and good, but....
BUT THE QUESTIONS YOU MUST ASK -
How well am I convincing people (in your advertising) to do business with ME instead of my competition?
How am I standing out from my competition in my advertising?
Does anyone care what I'm saying in my advertising?
If your advertising hasn't worked very well in the past...
You may have been answering questions in your ads that nobody was asking.
Your ads may have been blending in with all the others - hence, being ignored.
Or maybe you have a pretty good point of difference (between you and your competition), but you're not getting it across as effectively as it could be.
I'll help you implement a smart, creative, and strategic radio advertising plan. Then you WILL stand out from the pack. You WILL get noticed. And you'll get noticed for good reasons that will give you a CONSISTENT FLOW OF NEW CUSTOMERS.
I don't think you realize how many people one or two big radio stations in Sioux Falls gives you access to. You don't have to reach 100,000 people. You just have to start with a sizable amount of people that allows you to get a good enough return on your investment. And you have to run enough ads to that group of people. Repetition is critical to make your ad dollars work for you. You need to reach the average listener at least 3 times in 1 week with your ads. Any fewer and it's going to take a lot longer... or it won't work at all. I can discuss with you how many ads you need to run each week so the listener actually hears your ad at least 3 times a week. Because if you spread your budget too thin, and maybe the listener only hears your ad 3 times in 14 days... that kind of ad placement will not work. The brain purges all the stuff we don't need every night while we sleep. And most marketing messages experienced is part of that purging. Which is why ad frequency is so important. We can figure out the right budget for you to make your ad campaign the most effective on the station or set of stations we choose for you.
The power of sound is amazing. When Helen Keller was asked hypothetically if she'd rather have her sight or her hearing back, she chose HEARING. Hearing is 360 degrees. Vision is at best, 160 degrees. You're not a fish with an eye on each side of your head. And think about this... We can close our eyes, but we can't close our ears.
Ever wish you could get an honest opinion from advertising and marketing people? I'll recommend something that I feel will utilize your budget the best.
1st STEP: Let's sit down and discuss your situation. Do NOT think about which radio station you should be on or that you really want to be on yet. That's not the most important thing we need to talk about. Don't worry about advertising rates and costs. I'll get you a good deal. You and I will discuss strategy and how we're going to make your advertising actually WORK.
2nd STEP: We'll worry about that after our 1st conversation. There is no one-size-fits-all formula.
I've also experienced first-hand what happens to the number of new visitors to your website when you start a new radio campaign. It's exciting to watch. One Sioux Falls client of mine quadrupled the number of monthly website visits over the course of 6 months. And has increased revenues by 550% over a 3-year period, since starting their 52-week radio campaign!
When your radio ads start sinking into people's brains... they don't just go online to search for the product or service they need, they search out YOUR business. They bypass everyone else, and go straight to you. But you need to make sure your website tells them things that they've heard in your ads. It needs to be an extension of your complete advertising strategy. Visiting your website is usually the next logical step in the process after they've heard a handful of your radio ads. And you want your website to impress them just as much as your radio branding does.
BUT THE QUESTIONS YOU MUST ASK -
How well am I convincing people (in your advertising) to do business with ME instead of my competition?
How am I standing out from my competition in my advertising?
Does anyone care what I'm saying in my advertising?
If your advertising hasn't worked very well in the past...
You may have been answering questions in your ads that nobody was asking.
Your ads may have been blending in with all the others - hence, being ignored.
Or maybe you have a pretty good point of difference (between you and your competition), but you're not getting it across as effectively as it could be.
I'll help you implement a smart, creative, and strategic radio advertising plan. Then you WILL stand out from the pack. You WILL get noticed. And you'll get noticed for good reasons that will give you a CONSISTENT FLOW OF NEW CUSTOMERS.
I don't think you realize how many people one or two big radio stations in Sioux Falls gives you access to. You don't have to reach 100,000 people. You just have to start with a sizable amount of people that allows you to get a good enough return on your investment. And you have to run enough ads to that group of people. Repetition is critical to make your ad dollars work for you. You need to reach the average listener at least 3 times in 1 week with your ads. Any fewer and it's going to take a lot longer... or it won't work at all. I can discuss with you how many ads you need to run each week so the listener actually hears your ad at least 3 times a week. Because if you spread your budget too thin, and maybe the listener only hears your ad 3 times in 14 days... that kind of ad placement will not work. The brain purges all the stuff we don't need every night while we sleep. And most marketing messages experienced is part of that purging. Which is why ad frequency is so important. We can figure out the right budget for you to make your ad campaign the most effective on the station or set of stations we choose for you.
The power of sound is amazing. When Helen Keller was asked hypothetically if she'd rather have her sight or her hearing back, she chose HEARING. Hearing is 360 degrees. Vision is at best, 160 degrees. You're not a fish with an eye on each side of your head. And think about this... We can close our eyes, but we can't close our ears.
Ever wish you could get an honest opinion from advertising and marketing people? I'll recommend something that I feel will utilize your budget the best.
1st STEP: Let's sit down and discuss your situation. Do NOT think about which radio station you should be on or that you really want to be on yet. That's not the most important thing we need to talk about. Don't worry about advertising rates and costs. I'll get you a good deal. You and I will discuss strategy and how we're going to make your advertising actually WORK.
2nd STEP: We'll worry about that after our 1st conversation. There is no one-size-fits-all formula.
I've also experienced first-hand what happens to the number of new visitors to your website when you start a new radio campaign. It's exciting to watch. One Sioux Falls client of mine quadrupled the number of monthly website visits over the course of 6 months. And has increased revenues by 550% over a 3-year period, since starting their 52-week radio campaign!
When your radio ads start sinking into people's brains... they don't just go online to search for the product or service they need, they search out YOUR business. They bypass everyone else, and go straight to you. But you need to make sure your website tells them things that they've heard in your ads. It needs to be an extension of your complete advertising strategy. Visiting your website is usually the next logical step in the process after they've heard a handful of your radio ads. And you want your website to impress them just as much as your radio branding does.
AND CHECK THIS OUT...
Contact 9 Yards Marketing today if you're interested in experiencing the wonders of great radio advertising!