Sioux Falls Marketing - What's the Point?

This is a brick wall at Fenway Park in Boston. Unfortunately, it's also just a picture I have hanging on my wall. I'll get there someday, dangit!

What's the point in marketing in the Sioux Falls area? We're a small, close-knit community, right? Why should we have to "market" ourselves? Word-of-mouth should be good enough.

Bzzzzt.  Wrong.  Ok, maybe if you don't have any competition.  But if that's the case, consider yourself lucky.  And it probably won't last for long.  But what about YOU, who has plenty of competition?  You can sit back on your heels.  If you want to grow your customer base, you need to market yourself. 

Because what if you don't?  If you just keep sputtering along being afraid or unwilling to accept the truth...soon you'll possibly need to consider a different way to provide for you and your family.  I'd rather see your business flourish.  I'd rather see you grow and take a bigger slice of the market.

There are only so much "pie" to go around.  Meaning, there's only so much business to GET at any one certain time.  So, since you can't make the pie bigger...your only option is to make your slice of the pie bigger.  You and all of your competitors are fighting for bigger slices.  Well, if you're not fighting for a bigger slice, your current slice will just keep getting smaller.

Your competition in the Sioux Falls area is clawing and scratching for business.  They'd love to snag a few of YOUR customers.  Seriously.  They would.  And if you let them, that situation can have a snowball effect.  Let's not let that happen.

I'd like to talk to you about how to attract more new customers and how to keep your current customers longer.  And even sell more to those current customers.  Whatdya say?  I don't bite.  I just love to help good businesses grow.  I like to take ad budgets and make them about 10x more effective.  You might not even know if you ARE getting much of a return on your marketing investment right now.  Let's change that.

It's not a one-size-fits-all type of plan.  You are unique.  Your marketing and advertising should also be unique.  You can't just tell people, "We're here for all your _______ needs.  It doesn't work.  Oh wait, it does, only if you don't have any competition. 

Have a groovy day!

Local Marketing Cafe | Sioux Falls

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