The biggest ad budget doesn't always win. The best communication wins.
How are you communicating your value to the public? Are you just telling people what you do? Or are you proving to them why they should do business with you (instead of your competitors)?
When all you do is tell people what you do in your paid advertising, you're wasting money. When all you do is describe your business in your paid advertising using a bunch of fluff words like--
best, integrity, dedicated, #1, for all your _____ needs, we care, service-oriented, OR any other description carries no real "weight"... you're wasting money.
Your advertising must engage people. You need to steal their attention from what they're currently doing. And that's not easy. People are busy. They care about themselves and their family... they don't care about your business. So, if you're not communicating with them in the form of a story that they can relate to or see in their mind, then they're not hearing anything that you have to say.
Be interesting. Share knowledge. Tell people something that makes them happier, smarter, healthier, etc. Be the company people feel best about when they have a particular need or problem that you can provide or solve. Make it automatic for them to think of YOUR BUSINESS FIRST. And that doesn't happen by advertising in the normal, hum-drum manner that you see and hear everywhere. You need to engage people with your advertising and marketing communications.
This is something that most business owners, media people, and advertising agencies don't understand. But that's ok. That's why I'm here to help you with all of it. You don't have learn it. I'll show you. I'll help you understand what works and what doesn't when it comes to promoting your business more effectively.
If it's not engaging, you're wasting your money. Let me know if you need help with your marketing.
Have a groovy day! :)
9 Yards Marketing
Sioux Falls, SD