In your marketing...never try to portray something you're not. Because if someone decides to do business with you, and their experience doesn't reflect your marketing...it will leave a sour taste in their mouth. And open you up to negative reviews and bad word-of-mouth.
So, be yourself! You're passionate about your business, right? You're happy to give the best service, aren't you? If not...good luck...and you can stop reading now.
I suggest to a lot of people to have real pictures of themselves on their websites. Not stock photos. We know your stock photos aren't real. And it takes away from "the first impression". I also like a "welcome video" on websites. Something short and heartfelt. Something to let the people that land on your page know that you're down-to-earth and that you have their best interests at heart.
Sincerity and "openness" in your marketing and advertising will work wonders for you. Don't be afraid to show that you're human. People like doing business with people...not corporate robots.
When your marketing messages match up with the customer experience you provide, you'll have laid the foundation. Then, you can keep working on providing an even better customer experience, which will give you more "ammunition" to use in your marketing and advertising.
Local Marketing Cafe
Sioux Falls, South Dakota