Who do we need to reach?
Define the market and audience before choosing placements.
Streaming TV · Connected TV advertising
Streaming TV can be part of the plan.
Local businesses can explore video advertising in ad-supported streaming content, depending on the market and available inventory.
Just because your commercial appears on someone's television doesn't mean you've given them a reason to remember your business. Audience selection and creative both matter.
Ask whether streaming TV fitsStatic advertising sample
TV / streaming video example
Roto-Rooter
Corporate Roto-Rooter TV/streaming spot. Ending edited by 9 Yards Marketing.
The media is only half the question
A great-looking commercial isn't necessarily a great commercial.
Good production matters. Good messaging matters more. Does the video say something people care about, help them understand what makes the business different, or give them a reason to trust it?
What should they remember?
Start with one meaningful point, not a parade of features.
What should the budget do?
Evaluate the campaign by its purpose and how it fits with the rest of the plan.
Maybe it does. Maybe it doesn't.
Does streaming TV make sense for this business?
Before recommending it, I'd want to understand the business, audience, competition, budget, creative, and goals. The objective isn't simply to get a business on TV. It's to make the investment worthwhile.