What makes the work worthwhile?
Do people learn new skills, have independence, or take pride in what they do?
Help wanted · Recruitment advertising
Your next great employee might not be looking for a job.
Reach good people where they are—and give them a compelling reason to consider a change.
Job boards can reach people actively looking. But some dependable, hardworking people are already employed. That doesn't mean they'd never consider something better.
Talk about your hiring challengeTHE QUESTION
What would make a good employee think…
“You know what? That sounds like a place I'd like to work.”Sell the opportunity
Stop advertising the job.
Start selling the opportunity.
Long lists of responsibilities and requirements have a place. But first, a good potential employee needs a reason to explore.
What's it like to work there?
Talk about the environment honestly. A real opportunity is easier to believe than a pile of generic benefits.
Make it easy to learn more.
The ad should get the right person's attention. The hiring page should answer the details that help them decide.
The channel follows the opening
The right message.
In the right places.
There's no one advertising method that's right for every hiring situation. Position, market, and budget all matter.
Radio recruitment
Reach people during their everyday routines, including people who aren't searching job boards.
Social media advertising
Introduce a job opportunity to potential candidates in your area through appropriate platforms.
Streaming audio
Use an audio message built to get attention and explain why the opportunity is worth exploring.
Hiring landing pages
Help interested people understand the position and take the next step.
Recruitment creative showcase
Video and audio from real hiring campaigns.
Recruitment video
Katzer Concrete
Concrete / Curb & Gutter Foreman
Recruitment radio commercial
IT Outlet
Help Wanted
Straight talk
A better recruitment message can't fix a bad opportunity.
If wages aren't competitive, schedules are unreasonable, or people aren't happy working there, advertising alone won't solve it. Let's identify what's genuinely good about the role—and communicate that honestly.
Find a better way to find your next employee
Let's talk about the opening.
We'll discuss the role, the kind of person you need, what makes the opportunity worth considering, and which channels fit.
Discuss recruitment advertising