HELP WANTED ADVERTISING
9 Yards Marketing
Sioux Falls, SD
Sioux Falls, SD
Why the Best Employees Don't Know You're Hiring
Hiring just feels broken sometimes. Your help wanted advertising hasn't really thrilled you. You’ve posted on job boards. You’ve boosted social media ads. You’ve watched résumés roll in… and still wondered, “Is this really the best we can do?”
Here’s the truth many business owners are rediscovering:
The best employees usually aren’t looking for work.
They already have jobs! They’re showing up every day. They’re competent. Reliable. Often under-appreciated. And quietly… they’re listening.
Not to job boards — but to their daily routines.
They’re driving to work.
They’re picking up kids.
They’re running errands.
And they’re tuned into RADIO.
Or Streaming radio... or podcasts.
That’s where real recruitment advantage lives.
Job boards reach people who need a job.
But you need to reach people who might consider a better one.
And that difference matters.
Great employees don’t make snap decisions between songs. They hear a message over time. They absorb how a company talks about its people. They notice tone. Consistency. Confidence. Culture.
They think:
“That place sounds organized.”
“They value their team.”
“That might be worth exploring.”
And when your business shows up consistently — talking about opportunity, stability, growth, and pride — you’re not just filling positions. You’re attracting upgrades.
Here’s the truth many business owners are rediscovering:
The best employees usually aren’t looking for work.
They already have jobs! They’re showing up every day. They’re competent. Reliable. Often under-appreciated. And quietly… they’re listening.
Not to job boards — but to their daily routines.
They’re driving to work.
They’re picking up kids.
They’re running errands.
And they’re tuned into RADIO.
Or Streaming radio... or podcasts.
That’s where real recruitment advantage lives.
Job boards reach people who need a job.
But you need to reach people who might consider a better one.
And that difference matters.
Great employees don’t make snap decisions between songs. They hear a message over time. They absorb how a company talks about its people. They notice tone. Consistency. Confidence. Culture.
They think:
“That place sounds organized.”
“They value their team.”
“That might be worth exploring.”
And when your business shows up consistently — talking about opportunity, stability, growth, and pride — you’re not just filling positions. You’re attracting upgrades.
This isn’t about shouting “We're Hiring!” louder.
It’s about reaching the person who's already working, and passive about their job hunt. Meaning, they would consider making a switch if the right opportunity came along. Job websites aren't reaching those people.
That's the first step. The second step is having a help wanted ad that says something a good potential employee would care about. Not your laundry list of pay, benefits, hours, or detailed job description. We need to paint a picture with words and get them to see into the future of what it's like when they come work for you. And I'd love to help you out with that.
It's not an easy decision for a good employee to leave one company and move to another. That's why it can't be just any average ad. It needs to sparkle. It needs to shine a light on what you do great and why they'll love working for you more than where they are now. It needs to "feel" good. We need to get the attention of the good ones... in the right way.
If you’d like to explore smarter ways to reach employed, qualified people — and position your business as a place worth moving toward — give me a shout and we can discuss your specific situation.
Maybe it's radio recruitment ads, maybe it's social media, or a combination. Let's figure out what it will take to get the people you need (and keep them)!
Quick Tip: You could let your happy customers know that you're hiring. They might know just the right person. Either hand them a "We're Looking for Superstars" card or something like it or tell them directly (please don't send out a mass email).
Also put it on your website and make it easy for people to take the first step.
It’s about reaching the person who's already working, and passive about their job hunt. Meaning, they would consider making a switch if the right opportunity came along. Job websites aren't reaching those people.
That's the first step. The second step is having a help wanted ad that says something a good potential employee would care about. Not your laundry list of pay, benefits, hours, or detailed job description. We need to paint a picture with words and get them to see into the future of what it's like when they come work for you. And I'd love to help you out with that.
It's not an easy decision for a good employee to leave one company and move to another. That's why it can't be just any average ad. It needs to sparkle. It needs to shine a light on what you do great and why they'll love working for you more than where they are now. It needs to "feel" good. We need to get the attention of the good ones... in the right way.
If you’d like to explore smarter ways to reach employed, qualified people — and position your business as a place worth moving toward — give me a shout and we can discuss your specific situation.
Maybe it's radio recruitment ads, maybe it's social media, or a combination. Let's figure out what it will take to get the people you need (and keep them)!
Quick Tip: You could let your happy customers know that you're hiring. They might know just the right person. Either hand them a "We're Looking for Superstars" card or something like it or tell them directly (please don't send out a mass email).
Also put it on your website and make it easy for people to take the first step.