Strategy or Sales Pitch?

Every business gets the same prescription.

• Post more on social media.
• Spend more on Google.
• Make some videos.
• Improve your SEO.
• Try streaming.

Then someone adds a clever headline or a cute play on words—and calls it creative marketing.

Cleverness might earn a smile. But if it doesn’t make the business more relevant, believable or memorable, it’s just decoration.

Real marketing starts with harder questions:

• What problem are we trying to solve?
• Who needs to hear from us?
• What would make them care?
• And only then—where should we say it?

Sometimes the answer is Google. Sometimes it’s radio, streaming TV, email, direct mail, a better website, some focused social media—or simply a much better message.

The right answer depends on the business. If the recommendation was already decided before anyone asked about your goals, competition or customers, you didn’t receive a marketing plan. You received a sales pitch.

​At 9 Yards Marketing, I don’t care which media wins. I care whether your business does.

9 Yards Marketing
Sioux Falls, SD
9yards-marketing.com